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MasterCard to Issue Millions of No-Touch Credit CardsIf you have been watching a lot of television lately you will notice that MasterCard has been marketing a new card that is more convenient than regular credit cards or checks. MasterCard, the world's No. 2 credit-card association, is expected to have over 4 million paypass cards in circulation by the end of the year. Citibank, HSBC and Key Bank have all begun offering the paypass cards. MasterCard says to expect lots more of the PayPass cards to hit the market by mid-2006. What is Paypass? How Do I get a Paypass? This is just one of the breakthroughs in technology that MasterCard is pursuing in order to increase convenience and boost usage in the coming years. A few of the other advances are with the cellular phone providers to turn cell phones into a high-powered payment and sales device. The cell phone program is still in the pre-launch stage here in the United States but its success overseas suggests it will appeal to a young, active generation. MasterCard is counting increasing revenue and profits from this Paypass as it faces a variety of challenges in the marketplace, including new rivals and regulatory scrutiny. MasterCard, owned by more than 1,000 banks, formally revealed its plans to go public this year in an initial public offering in order to compete against the likes of American Express now with MBNA, and Google threatening to make a Paypal competitor with GBuy (formerly referred to as Google Wallet).
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